Whether you’re promoting a party, sharing flyers for a beach barbecue, or making people enthusiastic for the next farmers market you helped pick apples for, Party Promoters are essential for events all over the world…

Let’s assume for a second that your Host isn’t looking to organize the next “Project X”. While I won’t deny that it would make your Worldpackers Experience fascinating, I think it would be safe to say most people are looking for something slightly more subtle.

From festive farmers markets to night club adventures, a Party Promoter is an entertainment professional who specializes in getting visitors to an event, party, or even getting other hosts together for that festive meet-up barbecue. There are a lot of ways for you to help bring that party to a success, especially when you’re living in a hostel and talking to guests all day long. Despite the fact that it is sometimes misunderstood or underrated, having the skill of a Party Promoter can be quite helpful.

Every Party Promoter has a range of skills to bring into play.

Since there are all sorts of parties, knowing your target audience is one of the more basic skills. For example, my grandmother’s birthday party definitely had a different audience than the rock concert I went to recently. Though the same groups might actually show up for, let’s say, a Mick Jagger concert. It’s important to know what demographic group you’re trying to reach, because it makes your job easier and it’ll determine where you should be in action and when.

After you’ve figured out the target audience and where to find them, the real work begins. Being a Party Promoter extends way beyond simply telling people about an event. The number one competence that’s useful for all events would be to have good people-skills.

Be open, smile, have fun: you’re the physical calling card of this event. Unless it’s a couch-potato fest, there’s no slouching in your presentation. Make sure to represent the event and try to get people on board with your enthusiasm. Talk to people in the streets, go to pub crawls, find sponsors, go to parties and get social with the people there.

Need some advices to get you started?

One of my own favorites is to hand out flyers at a similar event a couple of days/weeks before. Don’t want to go with the regular flyer? Stickers and postcards are usually a hit and often reach more people than just the one person you handed it to. You could also try going with something more relevant to the event. Promoting a paint-party? Try getting a sponsor in basic white t-shirts and hand those out. Promoting a market? See if you can get your hands on simple canvas bags, or promise a free piece of product when people buy a certain amount during the event. The options are endless.

Social media too, has become a vital part of promoting events. As long as you have a phone and a connection, you should be able to access platforms such as Facebook, Twitter and Instagram. Anyone can do it. Even my grandmother whom I mentioned earlier made use of this. Simply post suitable pictures to make it attractive, list all relevant information like time and place, and keep posting updates regularly to keep it all alive.

Not convinced? Here’s a list of ideas:

Do you know your way with a guitar? It might not be a bad idea to film yourself and promote the jamming atmosphere from this hostel in Rio de Janeiro. Post it on your event page on Facebook or your YouTube channel, and it might go viral- who knows!

Perhaps you’ve got a lot of friends backpacking through Thailand, it’s trendy nowadays. Anyone you ask can confirm that the Full Moon party is a once in a lifetime experience, and you can recreate it on this host. Unless you go there more than once, of course. Regardless to say, this type of party is sure to have a snowball-effect of invitations, Twitter is especially suited to get the word out.

Looking for a bit more of a relaxed experience? Try promoting parties and social activities while being a curator for this hostel in India. You can even contribute with your own creative input.

Again, I doubt your hosts are looking for the next “Project X”, but it proves just how quickly you can get widespread attention for your event. Social media is definitely a medium to make use of. It’s free, quick, easy, and definitely pays off.

Feeling inspired after reading this?Ready to get this (or any) party started? Find out where you can put your skills to good use all around the world.

There are many Worldpackers Hosts looking for you!



About The Author

Amy Houet

Well, hi there. I’m Amy, a 23-year-old daydreamer living in the Netherlands. My daily routine consists of working in social media & webcare, writing and planning my next trip. I started backpacking through Scotland in 2015 and am not planning to stop exploring anytime soon. If you’re curious to know about me or my adventures, you can always find me on Facebook or send me a message.

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